THE ANALYSIS OF CONVERSATIONAL IMPLICATURE ON TVONEâ€™S KABAR BANG ONE ANIMATED EDITORIAL CARTOONS
AbstractKeywords: Conversational Implicature, Mass Media, Animated Editorial Cartoon, Kabar Bang One.Journalistic product can be an option to communicate ideas and information, especially in criticizing issues. One of the features to share opinions and critics in journalistic product is editorial cartoons. Mostly, the intention in editorial cartoon is implicitly stated, therefore understanding the implied meaning is important. As a result, the cartoonistâ€™s intention can be successfully delivered. In line with this, the writer conducted a study about conversational implicature in Kabar Bang One editorial cartoons, in which most of the utterances contain intended meanings. There are two research problems to be solved: (1) what are the types of conversational implicature found in Kabar Bang One animated editorial cartoons? and (2) what are the implied meanings of the conversational implicature found in Kabar Bang One animated editorial cartoons?The writer uses qualitative approach and document analysis in conducting the study. The data are utterances produced by the characters of Kabar Bang One animated editorial cartoons containing conversational implicature.This study reveals that both of the types of conversational implicature, that are generalized and particularized conversational implicature, are used by the characters in Kabar Bang One animated editorial cartoons. There are 70 utterances found which contain conversational implicature and they either obey or break the conversational maxim. Particularized conversational implicature dominates the results with 60 utterances, and 10 utterances belong to generalized conversational implicature. Particularized conversational implicature is the most frequently found type as context is required in understanding the intentions of the utterances. The context is mostly related to the social issues, politics, government policies, and law. The utterances and choice of words used in the editorial cartoons are aimed to express critics and publicsâ€™ view points.The writer suggests that English students who are interested in conducting a research in similar topic use other theories of implicature, such as Levinsonâ€™s (1983) and Hornâ€™s (1989). They are also expected to analyze conversational implicature from other media, for instance comics, comic strips, newspaper headlines, presidential debates, or news interviews.
Ary, Donald., Jacobs, Lucy Cheser., Sorensen, Christine., and Rhazavieh, Asghar. (2010). Introduction to research in education eight edition. Belmont: Wadsworth
Bottyan, Gergely.(n.d.). The operationality of Griceâ€™s tests for implicature. Retrieved March, 17, 2014 from
Bright, Febisola Olowolayemo. (2013). Verisimilitude in editorial cartoons from punch newspaper: a pragmatic analysis. Language in India Vol. 13.Retrieved February 26, 2014 from www.languageinindia.com/may2013/febisola1.pdf
Business Communication: An Introduction. (n.d). Retrieved April 10, 2014 from www.newagepublishers.com/.../001680.pdf
Cooperation and implicature. Retrieved March 5, 2014, from ifla.uni-stuttgart.de/institut/.../p5_implicatures.pdf
Cutting, Joan. (2002). Pragmatics and discourse. London: Routledge
Cystal, David. (2008). A dictionary of linguistics and phonetics (sixth edition). Oxford: Blackwell Publishing.
Grice, Herbert P. (1975). Logic and conversation (the digital version). Retrieved February 22, 2014, from www.ucl.ac.uk/ls/studypacks/Grice-Logic.pdf
Grundy, Peter. (2000). Doing pragmatics (second edition). New York: Oxford University Press
Horn, Laurence., and Ward, Gregory. (2006). The handbook of pragmatics. Oxford: Blackwell Publishing.
Hukum Online. (2013). Perbedaan Mahkamah Agung dengan Mahkamah Konstitusi. Retrieved May 14, 2014 from
Kompasiana. (2014). Drama Politik Kenaikan Harga LPG. Retrieved May 7, 2014 from http://politik.kompasiana.com/2014/01/07/drama-politikkenaikan-harga-lpg-12kg-626198.html
Lunenburg, Fred C. (2010). Communication: The process, barriers, and improving effectiveness. Schooling Volume 1 Number 1 1. Retrieved February 27, 2014 from www.nationalforum.com/.../Lunenburg,%20Fred
Levinson, Stephen. C. (1983). Pragmatics. Cambridge: Cambridge University Press.
Meibauer, J. (2006). Implicature. Retrieved March 5, 2014 from www.germanistik.uni-mainz.de/.../meibauer/.../so...
Moeschler, Jacques.(n.d.).Conversational and conventional implicatures. Retrieved February, 22, 2014 from
Muhammadali, N. (2011). Introduction to mass communication: Mass Communication Complementary Course For BA English. University of Calcutta: Retrieved March 3, 2014 from
Republika Online. Bang One Parodi TVOne. Retrieved February 27, 2014 from http://www.republika.co.id/koran/124/35857/Bang_One_Parodi_TV_One
Republika Online. Setahun Nomor Satu, TV One Luncurkan Bang One Show. Retrieved February 25, 2014 from
The Ohio State University. Editorial cartoons: An introduction. Retrieved February 25, 2014 from http://www.osu.edu.
Tribun News. (2014). Komisi III DPR akan buka Lowongan Calon Hakim MK. Retrieved May 21, 2014 from http://pontianak.tribunnews.com/2014/02/19/komisi-iii-dpr-akan-buka-lowongan-calon-hakim-mk
Viva News. TV One Luncurkan â€œBang One Showâ€. Retrieved February 25, 2014 from http://nasional.news.viva.co.id/news/read/31795-tvone_luncurkan
Wang, Haiyan. (2011). Conversational implicature in English listening comprehension. Journal of Language Teaching and Research Vol. 2 No. 5. Retrieved March 17, 2014 from
Wijaya, Mokhamad Aziz. (2011). A study on implicatures on Kabar Bang One animated cartoon based on relevance theory. Unpublished Thesis. Brawijaya University
Yao, Xiasou. (2009). Conversational implicature analysis of humor in american situation comedy â€œFriendsâ€. Retrieved March 16, 2014 from lib.ugent.be/.../RUG01-001414124_2010_0001_...
Yonatri, Aqiana Eka. (2013). An analysis of conversational implicature found in the American TV series Supernatural: Season 6. Unpublished Thesis. Brawijaya University.
Yule, George. (1996). Pragmatics. Oxford: Oxford University Press
Yule, George. (2010). The study of language 4th edition. Cambridge: Cambridge University Press.
LicenseAuthors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under aÂ Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (SeeÂ The Effect of Open Access).