INTERPRETATION OF TRI (3) PROVIDER “BEBAS ITU NYATA ALWAYS ON” SLOGAN BY T HE USERS IN ENGLISH DEPARTMENT OF FACULTY OF CULTURAL STUDIES AT UNIVERSITAS BRAWIJAYA

Authors

  • MUHAMMAD ULIN NUHA Fakultas Ilmu Budaya Universitas Brawijaya

Abstract

Keywords: Critical Discourse Analysis, Slogan, Tri (3) Provider This research is about the analysis of critical discourse analysis in slogan“Bebas itu nyata always on†used by Tri provider by using Fairclough model ofCDA. There are three objectives in to achieve this research, first is to find out thelexical and structural meanings of Tri provider slogan of “Bebas itu nyata alwaysonâ€, the second one is to identify the users’ interpretation of Tri provider inEnglish Department at Universitas Brawijaya toward the slogan of “Bebas itunyata always onâ€, and the last one is identify the impact of Tri slogan “Bebas itunyata always on†toward the users in English Department at UniversitasBrawijaya.This study used a qualitative approach to analyze two data. The first datumis the slogan text “Bebas Itu Nyata Always On†used in Tri (3) provider. Thesecond one is the opinion about the product produced by the students of Englishdepartment at Universitas Brawijaya. There are two data collections, namely preresearch and whilst research. In addition the researcher also needs othersinstruments such as questionnaire and interview guide to conduct the research. In data analysis, the researcher uses two processes such as analyzing the sentence of the slogan text and analyzing the result of interviewed.The result of this research revealed that semantically the slogan has good lexical choice since it emphasizes the words Bebas, Nyata, and always on to persuade the audiences.Furthermore, sintagmaticlly the slogan consists of twosentences, the first sentence is Bebas yang diberikan Tri itu nyata and the second one is we are always on. At the level of interpretation, there are similarities between the research participants and the researcher in interpreting the slogan. Besides, slogan has less power to influence the users or researcher participants in buying a certain product.In conclusion, the power of language in advertisement is very importantsince it has the function to persuade people in buying a certain product, in fact in this research the researcher found that language has less power in influencingpeople to choose a certain product, people choose a certain product since theproduct has good quality of services. For further research, the researchersuggested for the next researcher to apply more theories in CDA such as analyzing the coherence or cohesive in the text analysis so that it will be helpful for the readers to understand more about the theory of CDA.

References

Anggraini, Erwina Putri. (2009). A Critical Discourse Analysis on The Advertorils of KARSA in Jawa Pos Based on Javanese Phylosophy “ASTABRATAâ€. Unpublished Sarjana’s Thesis. Malang: Universitas Brawijaya.

Ary. Donald. Lucy Cheser, Jacobs and Asghar, Razhavih. (2002). Introduction to Research in

Edcucation. New York: Wadiworth, Thomson Learning.

Coyimah, Nurul. (2012). Discourse Analysis: Teaching Material. Malang : Universitas Brawijaya.

Chandler, Daniel. (2002). Semiotics the Basic. Routledge. London.

Chandler, Daniel. (1994). Semiotics for Beginners. Routlefge. London.

Cook, Guy. (1989). Discourse. Oxford: Oxford University Press.

Cook, Guy. (2003). Applied Linguistics. Oxford: Oxford University Press.

Daftar Slogan Iklan. Retrieved October 16, 2013. From

http://id.m.wikiquote.org/wiki/Daftar_slogan_iklan

Dijk, Tuen A. V. (2004). Ideology and Discourse Analyis. Ideology Symposium Oxford, September 2004.

Discourse of Advertising. Retrieved October 13, 2013. From

http://www.gobookee.org/guy-cook-discourse-of-advertising/

Fairclough, N. (1995). Critical Discourse Analysis: The Critical Study of Language. Edinburg: Pearson Education Limited.

Fakultas Ilmu Budaya. (2011). Pedoman Penulisan Skripsi. Malang: Fakultas Ilmu Budaya Universitas Brawijaya.

Faradila, Fisma. (2008). A Critical Discourse of Gender Bias In Mona Lisa Smile Film. Unpublished Sarjana’s Thesis. Malang: State Islamic University of Maulana Malik Ibrahim Malang.

Fitriyani. (2008). Language Style in Newsweek Magazine Advertisement. Unpublished Sarjana’s Thesis. Malang: State Islamic University of Maulana Malik Ibrahim Malang.

Goddard, A. (1998). The Language of Advertising. London: Routledge.

Hodge, Robert, and Gunter, Kress. (1993). Language as Ideology. Routledge. London. Hutchison 3G. Retrieved October 12, 2013. From http://en.m.wikipedia.org/wiki/Hutchison_3G

Islahiyah, Mazroatul. (2013). Tv Viewers’ Interpretation Toward “Trans Tv Milik Kita Bersama†Used By Trans Tv (A Case Study on Banjarwati Village Society). Unpublished

Sarjana’s Thesis. Malang: Universitas Brawijaya.

Inilah.com. Retrieved November 23, 2013. From

http://teknologi.inilah.com/read/91732/URLTEENAGE

Jørgensen, Marianne and Louise, Philips. Discourse Analysis as Theory and Method. London. SAGE Pubilfications.

Kam, David. (2007). The Importance of Slogan For Branding. Retrieved October 11, 2013. From http://marketingdeviant.com/the-importance-of-slogan-for-branding/

Lika I. J, Stephanie. (2011). A Study on Indonesian Dialect Used By Chinese Students of Faculty of Culture Studies at University of Brawijaya. Unpublished Sarjana’s Thesis. Malang: Universitas Brawijaya.

M. Echols, John and Shadily, Hassan. (2000) Kamus Inggris Indonesia. Cornell: Cornell University Press.

Margareta, Rita. (2010). Conversational Implicature Analysis of Cigarette Advertisement Slogans. Unpublished Sarjana’s Thesis. Malang: Universitas Brawijaya.

Moleong, Lexy J. (2000). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

Pulsa.com. Retrieved November 23,2013. From http://www.infinity-pulsa.com/2012/03/daftar-

nama-operator-indonesia.html

Santoso, Ananda and Hanif, A.R. Al. Kamus Lengkap Bahasa Indonesia. Alumni Surabaya.

Studentpreneur. Retrieved October 9, 2003. From

http://m.studentpreneur.co/tagline-dan-slogan-

bisnis/

Sugiyono. (2009). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung Alfabeta.

Tri.co.id. Retrieved October 15, 2013. From

http://tri.co.id/pressrelease/2013/tri_raih_champion.php and http://tri.co.id/about.php

Yule, George. (1996). The Study of Language Second Edition. Cambridge: Cambridge University Press.

Downloads

Published

2014-02-07

Issue

Section

Articles