A STUDY OF EUPHEMISM USED BY PRESIDENT BARACK OBAMA IN THE FIRST INAUGURAL ADDRESS
AbstractMusfiroh, Uci Nuril. 2013. Â A Study of Euphemism Used by President BarackÂ Obama in the First Inaugural Address. Â Study Program of English, Faculty ofÂ Cultural Studies, Department of Language Â and Literature Universitas Brawijaya,Supervisor: Isti Purwaningtyas; Co-Supervisor: Didik Hartono.Key words: Sociolinguistics, euphemism, speech, President Barack ObamaAs human being, we must understand about communication and its functionÂ for daily life. It could be meaningful Â if it is done by two or group of people.Â Language is a best tool to conduct communication in order to show ideas andÂ emotion. In fact language affects speech norms of a particular community, it dependsÂ on how the society using language. In this study the writer is interested in analyzingÂ euphemism, it is about using mild language to prevent the harsh language inÂ particular terms. The writer examines euphemistic expressions used by PresidentÂ Barack Obama in inaugural address. This study attempts to answer the two researchÂ problems, namely: (1) what are types of euphemism used by President Barack ObamaÂ in his inauguration speech, and (2) what are motives of President Barack Obama inÂ using euphemisms in his inauguration address.Â In analyzing the types of euphemism in Â this study, the writer uses the theoryÂ of Beatrice Warren (1992). She gives four devices for euphemism formation: wordÂ formation devices, phonemic Â modification, loan words, and semantic innovation.Â Later in analyzing motives in using euphemism, the writer uses theory of StephenÂ Ullman (1962) where he has three categories of euphemism motives: fear, delicacyÂ fall and propriety. This study uses a qualitative approach to analyze the data in formÂ of transcript that containing euphemistic expression used by Obama.Â In the result shown in the transcript proved that Obama used several types ofÂ euphemism: 2 compounding, 8 implication, 23 metaphor, 8 metonym, and 2 reversal.Â In addition, the analysis of motives in Â using euphemistic expressions found in theÂ inaugural address transcript is 18 motives of delicacy fall, and 25 motives propriety.Â The study is expected to be useful Â for student who concerns in EnglishÂ language and literature department and certainly for students who focus onÂ euphemism research. Through this study, the writer also hopes that this study canÂ help the next researcher to develop this research by using a different object.
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